1. Introduction
This Cookie Policy explains how MOZENTHRA LTD (“MOZENTHRA”, “we”, “us”, or “our”) uses cookies and similar technologies when you access or use our website, mobile applications, short video streaming services, advertising services, and cloud storage platform (collectively, the “Platform”).
This Policy describes:
- What cookies are
- The types of cookies we use
- Why we use them
- How you can control them
This Cookie Policy should be read together with our Privacy Policy and Terms & Conditions.
By using the Platform, you acknowledge that cookies and similar technologies may be used in accordance with this Policy and your consent preferences.
2. What Are Cookies?
Cookies are small text files that are placed on your device (such as a computer, smartphone, or tablet) when you visit a website or use an online service.
Cookies help websites recognize your device, remember your preferences, and improve your experience.
2.1 How Cookies Work
When you access the MOZENTHRA Platform, certain information may be stored on your device through cookies or similar technologies. These technologies allow us to:
- Recognize returning users
- Maintain secure login sessions
- Save user preferences
- Measure content performance
- Deliver and measure advertising
- Detect fraud and security risks
Cookies do not typically contain information that directly identifies you, but they may be linked to personal information stored in our systems.
2.2 Types of Cookies by Origin
First-Party Cookies
These are cookies set directly by MOZENTHRA and used to enable core platform functionality.
Third-Party Cookies
These are cookies set by external service providers, such as:
- Analytics providers
- Advertising partners
- Payment processors
- Security services
Third-party cookies are governed by the privacy policies of those third parties.
2.3 Types of Cookies by Duration
Session Cookies
These are temporary cookies that are deleted when you close your browser or log out of your account.
Persistent Cookies
These remain on your device for a defined period or until manually deleted. They help remember your preferences for future visits.
2.4 Similar Technologies
In addition to cookies, we may use similar technologies such as:
- Web beacons
- Pixels
- SDKs (software development kits)
- Local storage
- Tracking technologies within mobile applications
These technologies perform similar functions to cookies and may collect information about device activity and usage patterns.
3. Types of Cookies We Use
MOZENTHRA uses different categories of cookies depending on their purpose. Some cookies are essential for the Platform to function, while others help improve performance, personalize experiences, and support advertising and monetization.
3.1 Strictly Necessary Cookies
These cookies are essential for the operation and security of the Platform. They cannot be disabled through our cookie preference tool.
These cookies enable:
- User authentication and secure login
- Account session management
- Video streaming stability
- Cloud storage access control
- Fraud detection and prevention
- Security monitoring
- Load balancing and system integrity
Without these cookies, certain features of the Platform may not function properly.
3.2 Performance and Analytics Cookies
These cookies help us understand how users interact with the Platform.
They allow us to:
- Measure video views and engagement
- Analyze traffic sources
- Monitor platform performance
- Detect errors or service interruptions
- Improve user experience
These cookies collect aggregated and statistical information and do not directly identify users.
You may choose to disable these cookies through your cookie preferences where applicable.
3.3 Functional Cookies
Functional cookies allow the Platform to remember choices you make to enhance your experience.
These may include:
- Language preferences
- Regional settings
- User interface customization
- Saved preferences
- Content display settings
Disabling these cookies may reduce personalization features.
3.4 Advertising and Targeting Cookies
Because MOZENTHRA operates an advertising-supported platform, we use advertising and targeting cookies to:
- Deliver relevant advertisements
- Measure advertising effectiveness
- Prevent ad fraud
- Limit ad frequency
- Track campaign performance
- Support creator monetization
These cookies may collect information about your browsing behavior across different websites or services.
Advertising cookies may be set by MOZENTHRA or by third-party advertising partners.
Where required by law (such as in the UK and EU), these cookies are only activated after you provide consent.
3.5 Social Media and Integration Cookies
If you use social sharing features or interact with embedded content, third-party providers may place cookies on your device.
These may include:
- Social media sharing tools
- Embedded videos
- Third-party login integrations
MOZENTHRA does not control third-party cookie practices.
A detailed list of the specific cookies and similar technologies used on the Platform, including their purposes and retention periods, may be made available through our Cookie Settings panel or provided upon request.
4. Why We Use Cookies
MOZENTHRA uses cookies and similar technologies to support the functionality, security, performance, and monetization of the Platform.
The primary purposes include:
4.1 Platform Operation
We use cookies to:
- Enable secure login and authentication
- Maintain user sessions
- Ensure stable video streaming
- Support cloud storage access
- Protect against unauthorized access
These cookies are necessary for the core functionality of the Platform.
4.2 Security and Fraud Prevention
Cookies help us:
- Detect suspicious activity
- Prevent account hijacking
- Identify bot traffic
- Monitor ad fraud
- Protect creator monetization systems
Security-related cookies are critical to protecting users, creators, and advertisers.
4.3 Performance and Improvement
We use cookies to:
- Understand how users interact with videos
- Analyze engagement metrics
- Identify technical issues
- Improve user experience
- Optimize content delivery
This allows us to enhance the quality and reliability of the Platform.
4.4 Personalization
Cookies may help us:
- Remember your preferences
- Display content relevant to your interests
- Save language or region settings
- Improve content recommendations
Personalization improves user experience but may be disabled where legally required.
4.5 Advertising and Monetization
Because MOZENTHRA operates an advertising-supported creator platform, cookies are used to:
- Deliver relevant advertisements
- Measure ad performance
- Prevent invalid traffic
- Support revenue-sharing with creators
- Manage advertising frequency
Advertising cookies are activated based on user consent where required by law.
5. Third-Party Cookies
Some cookies and similar technologies used on the MOZENTHRA Platform may be placed by third-party service providers.
These third parties may collect information about your online activities over time and across different websites or services.
5.1 Third-Party Service Providers
We may work with third parties that provide services such as:
- Website and app analytics
- Advertising networks and ad exchanges
- Fraud detection and brand safety services
- Payment processing services
- Cloud hosting and content delivery services
- Security monitoring
These third parties may place cookies or similar tracking technologies on your device when you use our Platform.
5.2 Advertising Partners
Advertising partners may use cookies to:
- Deliver interest-based advertisements
- Measure advertising performance
- Limit ad frequency
- Detect invalid traffic
- Prevent click fraud
These partners may combine cookie data with other information they have collected independently.
We do not control how third parties use their cookies, and their practices are governed by their own privacy policies.
5.3 Analytics Providers
Analytics providers help us understand:
- How users interact with videos
- Platform usage trends
- Performance improvements
- Engagement statistics
Analytics data is typically aggregated and used for statistical purposes.
5.4 Third-Party Policy Responsibility
We encourage users to review the privacy and cookie policies of third-party service providers to understand how they process information.
MOZENTHRA is not responsible for third-party cookie practices beyond our control.
6. Cookie Duration
Cookies used on the MOZENTHRA Platform may remain on your device for different periods of time, depending on their purpose.
6.1 Session Cookies
Session cookies are temporary cookies that are automatically deleted when you:
- Close your browser; or
- Log out of your account.
These cookies are typically used to:
- Maintain secure login sessions
- Enable essential platform functionality
- Support temporary performance processes
Session cookies do not remain on your device after your browsing session ends.
6.2 Persistent Cookies
Persistent cookies remain on your device for a specified period or until you manually delete them.
These cookies are used to:
- Remember user preferences
- Recognize returning users
- Store language or region settings
- Support advertising frequency management
- Improve long-term performance analytics
The duration of persistent cookies varies depending on their purpose and applicable legal requirements.
6.3 Mobile Application Technologies
If you use the MOZENTHRA mobile application, similar technologies (such as SDKs or mobile identifiers) may store information on your device in a comparable manner to persistent cookies.
You may manage these settings through your device privacy controls where available.
7. Your Cookie Choices and Controls
MOZENTHRA provides users with options to manage their cookie preferences in accordance with applicable laws.
Depending on your location, you may have the right to accept, reject, or customize certain categories of cookies.
7.1 Cookie Consent Banner
When you first access the Platform (where legally required), you will be presented with a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize cookie preferences
Strictly necessary cookies cannot be disabled because they are required for the Platform to function.
Non-essential cookies, including performance, functional, and advertising cookies, will only be activated after you provide explicit consent where required by applicable law.
7.2 Managing Cookie Preferences
You may modify your cookie preferences at any time by:
- Accessing the “Cookie Settings” link available on the Platform; or
- Adjusting your browser settings.
Changes to preferences may affect certain features or personalization functions.
7.3 Browser Controls
Most web browsers allow you to:
- Block cookies
- Delete existing cookies
- Receive notifications when cookies are set
You can manage these settings through your browser’s help section.
Please note that disabling certain cookies may impact platform performance or functionality.
7.4 Advertising Opt-Out
Depending on your jurisdiction, you may have the right to:
- Opt out of interest-based advertising
- Request that your data not be sold or shared (where applicable)
- Limit targeted advertising
Users in certain regions, including California, may exercise additional rights under applicable privacy laws.
7.5 Mobile Device Controls
If you use the MOZENTHRA mobile application, you may manage tracking preferences through:
- Your device’s advertising settings
- App-level permission controls
7.6 Withdrawal of Consent
Where consent is required by law (such as under UK or EU regulations), you may withdraw your consent for non-essential cookies at any time through the cookie preference tool.
Withdrawal of consent does not affect the lawfulness of processing conducted before withdrawal.
8. International Privacy Rights
Depending on your location, you may have specific rights regarding the collection and use of information through cookies and similar technologies.
MOZENTHRA complies with applicable data protection and privacy laws in the jurisdictions where we operate.
8.1 United Kingdom and European Economic Area (EEA)
Users located in the United Kingdom or the European Economic Area may have rights under applicable data protection laws, including:
- The right to access personal data
- The right to request correction or deletion
- The right to restrict or object to processing
- The right to withdraw consent for non-essential cookies
- The right to lodge a complaint with a supervisory authority
Non-essential cookies are deployed only after obtaining valid consent where required.
8.2 United States (Including California)
Users located in certain U.S. states, including California, may have rights under applicable privacy laws, such as:
- The right to know what personal information is collected
- The right to request deletion
- The right to opt out of the sale or sharing of personal information
- The right to limit the use of sensitive personal information
Users may exercise these rights by contacting us as described below or by using available privacy tools on the Platform.
8.3 India
Users located in India may have rights under applicable data protection laws, including:
- The right to access personal data
- The right to request correction or erasure
- The right to withdraw consent where applicable
Requests may be submitted using the contact information provided in this Policy.
8.4 Exercising Your Rights
To exercise your privacy or cookie-related rights, you may contact:
We may request verification of your identity before processing certain requests.
9. Updates to This Cookie Policy
MOZENTHRA may update or modify this Cookie Policy from time to time to reflect:
- Changes in applicable laws or regulations
- Updates to our services or technology
- Changes in the cookies or tracking technologies we use
- Improvements to transparency and user controls
When we make material changes to this Cookie Policy, we may:
- Update the “Last Updated” date at the top of this page;
- Provide notice on the Platform;
- Notify users where required by law.
Your continued use of the Platform after updates become effective constitutes acceptance of the revised Cookie Policy.
Where required by applicable law, we will obtain renewed consent for material changes to non-essential cookie usage.
10. Contact Information
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar technologies, you may contact us at:
MOZENTHRA LTD
2nd Floor College House
17 King Edwards Road
Ruislip, London
United Kingdom
HA4 7AE
Email: privacy@mozenthra.com
For general support inquiries, you may also contact: